Ping announced Tuesday that it would commemorate Bubba Watson's victory by selling 5,000 limited-edition all-pink Ping G20 drivers and donate five percent of the proceeds to its fund-raising campaign, "Bubba Long in Pink. Driven by Ping." The drivers will be available for retail on or about June 1.
In addition to $10,000 in seed money, Ping donates $300 for every drive (up to 300) that Watson hits at least 300 yards. So far, Watson -- who leads the tour in driving distance with an average of just over 313 yards -- has generated $61,600 for Phoenix-based charities. The company's campaign is part of Watson's "Bubba & Friends Drive to a Million" initiative whose aim is to raise $1 million for charities in 2011.
After Watson's dramatic playoff win over Louis Oosthuizen, demand for his big stick went through the roof, according to John A. Solheim, Ping chair and chief executive.
"Even prior to his win at the Masters, golfers were requesting pink G20s," Solheim said in a statement. "Through word of mouth, social media, and phone calls, the interest was extremely high. We want to satisfy that demand while bringing even more visibility to Bubba's goal of raising $1 million."
The drivers, which will retail for $430 each, sport bright pink club heads and Ping TFC 169D shafts, and come in lofts of 9.5 degrees, 10.5 degrees, and 12 degrees for right-handed golfers. Southpaws like Watson will be able to buy the clubs with a loft of 10.5 degrees, while golfers with slower swing speeds may opt for a club with a 12-degree loft and a ladies-flex shaft. All clubs will come with matching pink head covers.
Watson hit the links all week at Augusta in white and pink Travis Mathew Apparel couture to publicize the first leg of his "Grand Slam Drive for Charity" push -- the proceeds of which will also go toward his "Bubba & Friends" philanthropy.
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